It is possible to "stream" specific programming content and advertisements to listeners on a one-to-one basis.

BRM takes full advantage of this fact and enables businesses like yours to create extremely targeted advertising campaigns that can incorporate a variety of powerful geographic, listening and time-based parameters. You can deliver messages to a particular demographic group in a single local market or to a particular demographic group in multiple markets.

 

You can segment your message to reach a particular demographic or psychographic segment while enjoying a wide, national reach.

Now your national campaigns have options other than simply "drive time on an all-news station in metro areas". BRM Advertising allows you to easily build campaigns to reach specific kinds of people - based not only on their listening preference but also on WHO they are and WHERE they are listening.

 

BRM enables agencies to deliver their clients' creative to the most precisely targeted audience available online - the Internet Radio listener.

Internet Radio listeners are a large and rapidly growing universe (80 million Americans listen to streaming radio each month according to Bridge Ratings, Jan 2008), are affluent (36% have household incomes greater than $100K), are loyal (two-thirds tune in weekly, with 25% visiting daily) and are pre-disposed to purchasing Online (57% of listeners report that they transact at websites while listening to streaming radio).

BRM meets the needs of large advertisers, agencies and media buyers and allows you to:

• Create and manage separate accounts for each client or client project.
• Run reports against specific client accounts, or across all clients, to measure the effectiveness of your campaigns, ads and spend.
• Re-use and re-purpose your existing creative assets - e.g., :10, :15, :30 and :60 radio spots, video pre-roll clips, etc.
• Target audiences as broadly or as granularly as you want.
• Flight your campaigns.

Audio Spots

Audio Spots are available in :10, :15, :30 and :60 lengths and have a number of distinct advantages, including:

• You can create them yourself using ad creation tools, which include the ability to record ads by microphone, by using pre-recorded audio files, computer-generated speech or even with professional voice over talent.
• You can enhance your ads using a library of music beds and sound effects.
• You can tether an image (e.g., one containing a logo, phone number or call-to-action) that will display when your Audio Spot runs.
• You can include an optional web link (URL) that a listener can click on when your Audio Spot appears in a streaming media player.
• You can edit your Audio Spots at any time! This means you can change the audio message, the accompanying music bed, sound effect(s), visual image or the link associated with your ad on your schedule - day or night, 365 days a year.

Video Spot

Available in 15-second lengths, Video Spots allow you to advertise your products and services with a pre-made video clip using both sound and motion!

Graphic Spots

Graphic Spots allow you to advertise your products and services using IAB-standard 468x60 banners.

Text Spot

Text Spots allow you to create colorful text-only advertisements that can include a headline, two lines of copy and a link to the website of your choice.